With any serious online effort that demands a return on investment, having the right strategy and tools to measure effectiveness is crucial for success. Having the mechanics of measurement in place, and knowing how, where, and what to measure will let businesses drive and refine their online strategy based on empirical data rather than guesswork.
Augmentum provides measurement strategy, implementation, and insights analysis on:
- Web Analytics (conversion rates, bounce rates, A|B testing for design/copy/features, top exit pages, search efficiency)
- Social Media (brand perception, customer satisfaction, participation, conversation, etc)