“Build it and they won’t come.”
Before rushing into building software, it is important for organizations to step back and think about how to turn business goals into a comprehensive online strategy.
It could be to improve operational efficiency within the organization, or to humanize your brand by creating more direct relationships with your customers. It could be understanding how to build a community and fostering passionate customers. Or it could be figuring out how to understand and leverage social media channels beyond putting up a Facebook page.
Or, as it’s often the case, all of the above.
Augmentum provides high level product design and strategy consulting to help you succeed online.
- Web strategy
- Social media strategy
- Content strategy