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User Experience

At Augmentum, producing a great user experience is about more than just great design. It is about execution of the design intent. The team at Augmentum has been designing and constructing consumer and enterprise user interfaces for over a decade. The UX staff has also had close to a decade of building world-class UX teams and incorporating UX into every aspect of the development process in a cost- and time-effective manner.

In the world of UX, the 70’s were about mainframe terminals, the 80’s were about client/server GUI’s, and the 90’s were about web-based interfaces. The 00’s bring us mobile interfaces with interesting constraints such as small screen size, limited input capabilities, and high distraction operating environments. A new set of design challenges emerge – while the traditional challenges remain. In the 21st century products like the iPod have shown us that great design can result in enormous competitive advantage over more ‘technically’ capable products with ‘more’ features; we have also had many, many opportunities to discover the frustrations caused by poorly designed products.

For software products design frustration can lead to poor user adoption, or even abandonment of your product, no matter what useful features and functions you provide.

In our approach, engineers actually build, and QA teams actually validate against, the real vision of the designer. Our distributed team in China, along with our team of US principals, will facilitate and execute on your user-centric design. We offer world-class design and storyboard services, as well as prototyping, and will implement your solution to deliver great software user experience in a cost-and time-effective manner.

Web Sites and Web Applications

As the web moves from the document model to the application and social models, new user experience and usability paradigms need to be considered and validated by the right methodologies. We provide end-to-end services from analysis and research to testing and validation.

This includes:

  • planning and implementing an effective information architecture or navigation system
  • user research and ethnographic studies
  • optimizing user flows
  • designing for interaction
  • implementing suitable interaction and usability conventions and design patterns

For more information, please contact us.

Mobile Enterprise Applications

Key factors to consider in designing the user experience for your mobile enterprise applications:

  • Interaction paradigms appropriate to small screens and limited input devices
  • Effective layout and presentation of information on small screens
  • Utilization of voice and single key input
  • Awareness of mobile limitations in the UI design, including power management, intermittent network signal, and high input error rate

Augmentum has designed and developed mobile enterprise applications for ISVs, systems companies, and mobile communications companies. We have customers in the Fortune 100 as well as customers just launching their first products. Contact us for more information.

Consumer Electronics

Consumer electronics have specific requirements for a good user experience:

  • Environment-aware design (e.g. in the car, in the living room, or on the go)
  • Enable simpler setup/configuration of multi-device collaboration (e.g. home stereo set up, surround sound, dials, knobs, buttons, and sliders)
  • Custom input/output devices (e.g. TV remote, custom configuration, etc.)
  • Non-computer/technology savvy customers
  • Group experiences

Augmentum designed and developed the GUI for Intel’s Digital Media Infrastructure (DMI), demonstrated both at the Intel Developer Forum in San Francisco, August 2005 and at the Consumer Electronics Show in Las Vegas, January 2006. Contact us for more information.

Desktop Applications

The user interface technologies for desktop applications are well understood, but the skills required for good user experience are still difficult to teach and expensive to hire:

  • Detailed analysis of appropriate conceptual models
  • Adherence to and extensions of underlying platform behaviors to support and communicate conceptual models
  • Design of object spaces and direct manipulation
  • UI style guide for UI compliance

Augmentum people are responsible for the GUI found in some of the world’s most familiar shrink-wrapped applications.