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Software 2006: Dr. David Nagel to Address China's Unspoken Opportunity to Play a Leading Role in Software Industry Innovation for 2010 and Beyond

Augmentum, Value-Added Software Services Company, to Sponsor Speech by David Nagel, former CEO of PalmSource, at Software 2006.

April 3, 2006 — Foster City, CA

Augmentum, a leading value-added software services company, today announced that it will sponsor a speech by David Nagel, April 5th, at Software 2006. In his speech, titled Mobile Computing & Hosted Solutions, the former CEO of PalmSource and former CTO of AT&T will address the evolution of software development. David Nagel will analyze the interplay of different forces and make recommendations about how entrepreneurs should think about China as a market and source for world class software systems. Software 2006 brings together CEOs, CTOs, CIOs, and other software industry executives, as well as VCs, lawyers and service vendors in the largest vendor-neutral event in the industry.

"China, by plan or accident, will soon become both the world's largest software market and a key focus for software innovation," said Dr. Nagel. He continued, “Simultaneously the practice of software development is undergoing fundamental, revolutionary changes and the software market is moving away from a focus on applications toward a focus on services. We see software development as increasingly less the province of individual, isolated groups and more a distributed, community oriented activity. Outsourcing and peak sourcing are manifestations of this broad social and technical movement. In the market, desktops are yielding to mobile devices, proprietary software to open source and web-based solutions. And nowhere are these forces more at work than in China. Entrepreneurs have to think about China as a market for and a source for world class software systems."

"We are very pleased to have Dave speaking at Software 2006," said Frank Yu, president and COO of Augmentum. “The impact of mobile technologies on enterprise software is just beginning to be really felt. With 440 million mobile handsets and 110 million Internet users, China is 2nd in number of Internet users only to the US and 1st in the world in terms of mobile handsets. One of the benefits Augmentum offers to our outsourced software services customers is perspective on this very large market. Dr. Nagel's analysis highlights China's importance to all software companies."

About Augmentum
Augmentum offers value-added software development services to its customers worldwide. We augment our clients' teams as their extension, utilizing leading edge development tools and technologies, as well as proven processes, to create commercial-quality software. Our management has decades of collective experience outsourcing commercial software and solutions. Augmentum, Inc. is headquartered in Shanghai, China and Foster City, California. We have grown to over 450 people worldwide in two years since our founding, and won the Red Herring Asia Top 100 award in 2005. For more information, please visit www.augmentum.com or call (650) 578-9221.

Contacts:
China: Belinda Qin
011.86.21.5131.4277 ext. 431
belinda.qin@augmentum.com

USA: Lisa Carnochan
650.578.9221 ext. 104
lisa.carnochan@augmentum.com

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