Augmentum to Deliver the Right User Experience for Innovative Consumer Electronics

Shanghai, China — January 3, 2006 — Augmentum, a leading provider of software development services with facilities in Shanghai, China, Foster City, California, and Bangalore, India, today announced that they will design and develop the user interface for Intel's Digital Media Infrastructure,

"Augmentum has focused on bringing world class user experience and user interface expertise to the offshore software services industry", added Wayne Hom, Augmentum CTO. "The center of device manufacturing has shifted to China, creating a deep pool of experienced embedded software developers. Add Augmentum's US principals' experience in user interface design and development, along with expertise in complex enterprise and storage systems, mobile devices and wireless communications, and you get a team unusually qualified to augment your development efforts.

"Augmentum brings a compelling mix of skills to platform enabling," said Gary Palangian, Media Infrastructures Manager, Consumer Electronics Group, Intel. "Intel's connected home concept enables consumers to choose content from a broad set of dynamically connecting media devices. Building devices with a great consumer experience requires understanding of the software ramifications of whole home connectivity. Augmentum is delivering applications that combine their embedded software and user interface development skills to expose the robust capability of Intel's CE architectures."

About Augmentum
Augmentum offers value-added software development services to its customers worldwide. We augment our clients' teams as their extension, utilizing leading edge development tools and technologies, as well as proven processes, to create commercial-quality software. Our management has decades of collective experience outsourcing commercial software and solutions. Augmentum, Inc. is headquartered in Shanghai, China and Foster City, California. We have grown to over 450 people worldwide in two years since our founding, and won the Red Herring Asia Top 100 award in 2005. For more information, please visit www.augmentum.com or call (650) 578-9221.

Contacts:
China: Belinda Qin
011.86.21.5131.4277 ext. 431
belinda.qin@augmentum.com

USA: Lisa Carnochan
650.578.9221 ext. 104
lisa.carnochan@augmentum.com