Shanghai, China and Foster City, Calif. — May 30, 2007 — Wayne Hom, Chief Technology Officer of Augmentum, a leading provider of offshore outsourcing for software product and IT application development, will speak on June 20th at the Better Software Conference in Las Vegas. He will shed new light on the otherwise hyped up Web 2.0 movement and how the world of video games can become a guide to creating more productive Web 2.0 application user interfaces and business applications.

"Video games have an entertaining and engaging value and their techniques should be better utilized for business applications," Hom says. "The virtual environment is user-friendly with high performance 3-D experiences that provide immediate feedback on actions, versus the feedback delay common to many web and business applications. Even better, games don't depend on extensive user training. Combining these techniques with existing application development technologies will provide users with a much better user experience."

"Creating a great Web 2.0 user experience requires the integration of design and development teams in addition to selecting technologies based upon the user experience needs," Hom continues. "Historically the Web has been centered around technology with focus on the user experience secondary," Hom says. "Only now are technologies and products emerging that can bring us the interactivity we traded away for access to distributed information when the web took over. We need to use a process of discovery centered on the user-factor design into the scheduling process up front and not make it an afterthought."

One of three conferences managed by Software Quality Engineering, the Better Software Conference & Expo features real-world techniques and strategies from leading software organizations, practical insight from industry experts, as well as the knowledge and support gained through peer-based networking. Hom is speaking at the 3:00 p.m. Special Topics session, Wednesday June 20.

About Augmentum
Augmentum provides Outsourcing Leadership for Innovation. Augmentum engineers augment their clients' teams as an extension, utilizing leading edge development tools and technologies, as well as proven processes, to create commercial-quality software. The management team has decades of collective experience outsourcing commercial software and solutions. Augmentum, Inc. is headquartered in Shanghai and Beijing in China and in Foster City, California. The company has grown to 800 people in China out of 850 worldwide in three years since its founding and won the inaugural Red Herring Asia Top 100 award in 2005, and the Risk Management award at the China Outsourcing Summit in 2006. For more information, please visit www.augmentum.com or call (650) 578-9221 x104.

Contacts:
China: Belinda Qin
011.86.21.5131.4277 ext. 431
belinda.qin@augmentum.com

USA: Lisa Carnochan
650.578.9221 ext. 104
lisa.carnochan@augmentum.com