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Augmentum's President and COO Frank Yu to Provide Insight on the Role of Burgeoning Vendor Ecosystems in the China Market at 2007 Software Business Transformation Summit
Frank Yu to Discuss Augmentum's Ability to Serve as a Ground Force to Customers Entering the China Market
Shanghai, China and Foster City, Calif. — May 30, 2007 — Frank Yu, President and COO of Augmentum, a leading provider of offshore outsourcing for software product and IT application development, will participate in a panel discussion at the 2007 Software Business Transformation Summit: Parallel Evolution - Software to Services and Channels to Ecosystems. As part of an expert panel, Yu will provide a unique perspective on the role an outsourcer can play when companies develop a go-to-market strategy in China. The Changing Channels panel will touch upon the role of vendor ecosystems, hosters, outsourcers, portals, etc. from development to delivery.
"Whether startups, midsize or large software companies - many of our customers envision Augmentum will serve as their ground force when entering the greater China market. They consider the services we offer in this area a real innovation for them ," says Yu. "For example, our enterprise software customers might set up a small sales force and then rely on Augmentum for China market enhancements, technical pre-sales, and customer support, along with professional services for implementation."
The panelists will discuss and debate the reality, merits and tradeoffs associated with burgeoning vendor ecosystems. Yu will elaborate how Augmentum has served customers such as Intel, Motorola, EMC and Microsoft, in addition to many top VC-funded startups, as a partner in their ecosystem. "Our experience has given us a unique perspective on the role of an outsourcer in a go-to-market strategy in China," Yu continues. "The depth of the China talent pool is part of our success in achieving what conventional wisdom predicted could not be done - providing outsourcing leadership for innovation from China."
Presented by The 451 Group with Tier 1 Research, the 2007 Business Summit explores the technologies, business models and innovative methods commercial and corporate developers are using to transform the software business environment. The industry executive summit will take place June 5-6 at the JW Marriott in San Francisco. Yu will participate in the Changing Channels panel at 4:30 p.m. on the first day of the summit with Rami Branitzky of SAP, Nobby Akiha of Actuate Corporation and Paul Cisternelli of FAST OEM.
About Augmentum
Augmentum provides Outsourcing Leadership for Innovation. Augmentum engineers augment their clients' teams as an extension, utilizing leading edge development tools and technologies, as well as proven processes, to create commercial-quality software. The management team has decades of collective experience outsourcing commercial software and solutions. Augmentum, Inc. is headquartered in Shanghai and Beijing in China and in Foster City, California. The company has grown to 800 people in China out of 850 worldwide in three years since its founding and won the inaugural Red Herring Asia Top 100 award in 2005, and the Risk Management award at the China Outsourcing Summit in 2006. For more information, please visit www.augmentum.com or call (650) 578-9221 x104.
Contacts:
China: Belinda Qin
011.86.21.5131.4277 ext. 431
belinda.qin@augmentum.com
USA: Lisa Carnochan
650.578.9221 ext. 104
lisa.carnochan@augmentum.com
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